Our approach to crop nutrition lowers production costs and reduces the
environmental impact of commercial agriculture by delivering mineral
nutrients more efficiently, thus reducing the use of soil fertilizers. This
saves growers money and ensures that the fertilizers growers apply are
absorbed by the plants and do not remain fixed in the soil or run off into
underground water. Growers can achieve cost savings and lower the amount of
fertilizers because our plant nutrition formulations deliver nutrients
straight to the leaves, where the plant metabolism takes place, compared
with traditional soil fertilization practices.
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Thus, growers are able to reduce the amount of soil fertilizers significantly so that far less fertilizers can run off into underground water. The resulting improvement in nutrient absorption efficiency also makes it easier to comply with water quality standards without sacrificing yield or crop quality.
It is true that our crop nutrition approach is environmentally friendly, but, unlike many environmentally friendly products, it is also friendly to the growers' bottom line.
We think this is important because an environmentally friendly solution can receive wide-spread adoption only when it is also commercially viable. With APN, growers no longer have to choose between protecting the environment and maximizing crop yield and quality.